The Layered Onion is a benefit corporation created to eliminate the stigma of emotional and mental health by sharing and promoting creative content through a digital platform from artists with lived experience.
The Problem:
1. Life is hard
Artists and creative people with mental and emotional health challenges have difficulty finding and navigating requirements necessary to share work and excel in their artistic field.
The time and energy required to accomplish artistic goals can be impossible to achieve while navigating and balancing other aspects of life.
2. Sharing isn’t easy
Current creator hubs lack specialization when it comes time for an artist to move through the process. What is the algorithm? How do you get your work seen?
We feel that it is advantageous for a unique and individualized approach to editing, publishing, and marketing rather than the historical “one size fits all” method.
3. We want to be heard and remembered
This last problem culminates from failures of the first two.
The difficulty of navigating being an artist combined with the lack of specialization in the field leaves the world in a continuous misunderstanding of mental health and even worse: a dearth of art from these talented artists.
The Plan:
Our first goal will be forming a community to collaborate, share and grow with as well as providing the resources that will help connect with like-minded creators.
Our next milestone is a website where supporters can browse creator blogs and support our artists financially through their online store. We will provide resources including editing, publishing, and marketing.
We intend to build a product that will adapt and connect all artists with mental and emotional health challenges to the resources they need to take their artistic vision to fruition.
Our website and community will be tailored and individualized so that every artist has autonomy and assistance to accomplish their goals and make money doing so.
By excelling at our business goals, we will have assisted The Layered Onion artists in generating quality artwork that will not only change the current attitude surrounding mental health, but ensure that the future includes their history.